SEO Tactics in Regards to Older and Larger Sites
I would like to pose a question I have not seen much discussion on (maybe I just missed it) and give my thoughts on it too. I want to know and get people’s opinions if larger, older sites can use SEO tactics that newer sites would be penalized for? Now I am not talking about using hidden text, doorways, or cloaking, but rather in terms of general, ethical practices.
For the sake of discussion, lets say you are working for a large retailer with a domain from the mid 1990’s, high pagerank, and over 200,000 pages indexed. Do the same keyword density rules apply to pages from this site as they would a newer site? Or, can this particular site leverage its older domain and brand power to have higher keyword densities in copy that younger sites can’t? What about in regards to titles, metas, and alt tags?
While I am in total agreement that all copy and tags should be as natural as possible, and also be readable to the end user, I am starting to think that larger/older sites have higher thresholds, particularly on Google, than younger sites. This is stemming from some recent changes we have made to our site at work. I don’t want to find that threshold, but I am very intrigued by the power of older domains. Are there other areas where the domain age will allow for techniques newer sites might not be able to use?
