Brandon Adcock dot comMy Thoughts, Mostly on Direct Response Marketing

I haven’t posted much recently because I have been trying to keep my nose to grind.  Not to mention, there is so much acai drama going on, it could keep anyone busy.

Last week, out of the blue, I was assigned a Facebook account rep (what up dude, if you’re reading, sorry about the cloaking post - swear I don’t do it).  At first I was really skeptical of what he could offer me, aside from being able to call him when I need big limit increases, which he did.  After talking with him on the phone today I learned SO MUCH about Facebook and he was an awesome guy.  It was actually pretty amazing everything he told me.  I am not going to share it all, I got to keep some to myself but here are some of the big highlights I learned from him:

• Contrary to popular belief, Facebook does not use interns to approve ads.  They have full time employees (yes I am sure it must suck) who approve ads and also double as customer service.
• When you see intern.facebook.com show up in logs during reviews, it stands for internal not as in an intern
• Facebook does pace your campaigns during the day and it paces on campaign limit.  So he suggested that I raise my campaign limits real high to like 20k/day so that it would show more ad impressions, instead of pacing it to a lower limit.
• If you want a big boy daily spend limit, they like for you to have a debit card associated to the account.  I was informed there are quite often large charges that get bounced, so if you attach a debit card as a back up, it can help to get large limit bumps.  I added one and they were quick to bump me pretty high.
• Using keywords can really help, even for broad demo’s.  He really stressed that I should try using keywords more than I do, said a lot of people don’t use them and they can make a big difference.
• Another suggestion was to really break out ads by city/state and call out that city/state in ads.  I’m probably not going to do it because I am lazy, but he said a lot of people see CTR boosts when doing this.

If anyone needs/wants a rep and spends decent coin on facebook, he said I could pass his info to a few people.  Just leave a comment here with your real email and I will get in touch with you.