Brandon Adcock dot comMy Thoughts, Mostly on Direct Response Marketing

This post may seem completely obvious but few people can successfully implement it.  As I progress in my marketing career one of the things I become most protective over and work on the most are my traffic sources.  Even if someone copies your landing page and sells the same products as you, without a traffic source they have no sales.  This is why I worry more about being protective and territorial over traffic sources than I do landing pages and offers.

After you find traffic sources that work for your campaign, your goal should be to minimize competition and maximize exposure.  You want to find ways to keep your competitive out and scale your campaign to get maximum volume.  Here are some trips/techniques to start dominating your traffic sources

• Make multiple accounts.  On some self serve ad networks you can make multiple accounts and run your ads simultaneously, forcing out competition
• Out bid your competition.  If your ROI is very high, start bidding a little higher to get more volume and force competitors out
• Prebuy the adspace.  If you are buying reserved inventory and it is working out, start locking it down by purchasing more and more of it for future days.  I already have ad space purchased for June 2010.
• Ask for exclusivity.  When you find a place that works, say you will pay more, more frequently, or prepay if they don’t allow anyone else to advertise what you’re advertising with them

I always contend it is better to dominate one/a few traffic sources than run a little bit on every source you can find.  Play around with some ad platforms, get good at them, choose the ones you like, and then figure out the tricks to dominate them.  There are so many places to purchase ads right now, it is a matter of find what works for you and scaling.